The law firm as it should work
Ruby is a corporate-commercial law firm powered by its own proprietary AI-native operating system, built in-house from the ground up to deliver legal work with more speed, clarity, and client visibility.
The problem
Traditional firms are built around law firm economics, not client needs: hourly billing, opaque process, slow turnarounds.
The redesign
Ruby combines real lawyer expertise with an AI-native delivery model, built entirely around the client experience.
The result
Not AI replacing lawyers. A law firm redesigned around better process, better pricing, and a better client experience.
Our Story
Built for how modern businesses expect legal work to work
Most law firms are built around law firm economics, not client needs. Hourly billing, opaque process, and slow turnarounds can make legal a source of friction for businesses that need it most.
Ruby was built with a different question in mind. What would a law firm look like if it were designed entirely around the client experience?
The answer is a corporate-commercial firm that combines real lawyer expertise with an AI-native delivery model, so your legal work is handled with speed, clarity, and predictability you’d expect from any other professional service.
This is not AI replacing lawyers. This is a law firm redesigned around better process, better pricing, and a better client experience.
Who we are
Meet the founders
Dan Shimmerman
Co-Founder, Chief Executive Officer
Brooke Ash
Co-Founder, Head of Legal
Irina Lunin
Co-Founder, Chief Technology Officer
Our approach to AI
AI-assisted.Lawyer-led.Always
At Ruby, AI handles the work that AI is good at: research, drafting, document preparation, and process management. Your lawyer handles what requires judgement, experience, and professional accountability. We’re transparent about how this works because you deserve to know. Here’s the clear line at Ruby:
AI does
Research, drafting, structured intake, document assembly, progress tracking.
Your lawyer does
Reviews every word, applies judgement, gives advice, takes professional responsibility, signs off on final work.
“We built Ruby to fix what traditional firms get wrong — billing for time, not value. AI handles the process; our lawyers handle the judgment that matters.
The result: faster turnaround, clear pricing upfront, and an experience that respects your time.”
Ready to work with a law firm built around you?
Tell us about your matter and a Ruby lawyer will follow up directly.