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User-Generated Content (UGC)

Content created by users, not the brand

Photos, videos, reviews, testimonials or posts created by customers or fans. Brands increasingly use UGC in ads and on websites, but must obtain proper permissions, respect privacy and personality rights, and ensure the content is not misleading or infringing.

Related terms
Algorithm (Social Media)How platforms rank contentLicence (IP Licence)Permission to use IPIntellectual Property (IP)Rights in creative and brand assets

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