Influencer / Creator Agreement
Engages a creator to make and post content for a brand.
A contract between a brand and an influencer or creator that covers deliverables, usage rights, exclusivity, payment, and disclosure obligations. Canadian advertising rules (including Ad Standards guidance and the Competition Act) require sponsored content to be clearly disclosed, so the agreement needs to build that in, not treat it as optional.
- Business days
- 1–5Business days
- Lawyer reviewed
- 100%Lawyer reviewed
- Surprise bills
- $0Surprise bills
What an Influencer / Creator Agreement should include
Deliverables — how many posts, on which platforms, and to what specification.
Usage rights — where the brand may reuse the content, for how long, and whether paid media is included.
Approvals — who reviews before posting, and how long they have.
Disclosure — the obligation to identify the content as a paid partnership.
Exclusivity — whether the creator may work with competitors, and for how long.
Payment — the fee, what triggers it, and any performance component.
When you need one
Before the first post. The two terms that cause the most trouble afterwards are usage rights — brands routinely assume more reuse than they paid for — and disclosure, which is a compliance obligation for the brand as much as the creator.
How Ruby drafts it
Tell us what you need
Describe the agreement, your business context, and how fast you need it. A few smart questions, not a legal questionnaire. Your price and turnaround are confirmed before anything starts.
Ruby drafts it
Once pricing is confirmed a qualified Ruby lawyer is assigned to your file, and the first draft is built from your answers and real Canadian statute.
A licensed lawyer reviews every line
A lawyer licensed in Canada reviews and finalizes the document before it reaches you, and writes the plain-language summary that comes with it.
Signed, stored, and yours to revisit
You get the final agreement and its summary, stored so you can come back to it rather than hunting through email for the current version.
The fee is set before any of that starts. Hourly billing moves as scope does; a flat fee is one number, confirmed in writing, that doesn’t change after the work is done. See how Ruby prices agreements.
Or did you mean one of these?
These get confused with an Influencer / Creator Agreement often enough to be worth ruling out before you buy the wrong document.
Questions people ask
In practice both the brand and the creator have exposure, which is why the agreement should require disclosure rather than leaving it to the creator's judgement. Canadian advertising rules treat undisclosed paid content as a live issue and the brand is not a bystander.
Only within the usage rights it was granted. Perpetual, all-media reuse is a much bigger ask than a one-month organic licence and should be priced as one.
Usually the creator owns it and licenses the brand to use it, unless the agreement assigns ownership. If the brand needs to own it outright, that has to be said and paid for.
Looking for the plain definition rather than the document? See Influencer / Creator Agreement in the Ruby legal glossary.
This page is general information about Canadian business law and is not legal advice. Laws differ by province and change over time, and how they apply depends on your circumstances. For advice on your situation, speak with a lawyer licensed in your province.
Need a Influencer / Creator Agreement?
Ruby drafts it for a flat $799 CAD, confirmed before any work begins, with a licensed Canadian lawyer on every document.